Jason Swenk
Jason Swenk
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She Built a $100 Million Agency by LOSING MONEY
#agency #business #marketing
She Built a $100 Million Agency by LOSING MONEY
Do you prioritize new clients or lasting relationships? How do you retain clients long term? Our guest today achieved success by building long-term customer relationships.
Kim Lawton shares her visionary approach of an agency focused on people and building client relationships over numbers. She'll explain the vision she and her partner had for enabling people to do their best work. Learn how prioritizing client satisfaction, even at a short-term cost, translated into thriving businesses.
Listen to the full episode: www.agencymastery360.com/podcast/losing-money-as-a-business-plan
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
In 1999 he launched his first digital agency growing it to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of amazing growth, his agency was acquired in 2012.
Since then he has co-founded and has grown another 8-figure agency. He also runs a unique consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale, and eventually sell his agency.
Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals. He generously shares it all as a speaker, podcaster, and author. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts the top agency podcast: The Smart Agency Master Class.
Jason is dedicated to providing tactics and strategies to agency owners. His mission is to be the resource he wishes he had as an agency owner.
Переглядів: 80

Відео

100,000 Leads in 1 Day, The BEST Campaign They'd EVER Seen
Переглядів 27312 годин тому
100,000 Leads in 1 Day, The BEST Campaign They'd EVER Seen What sets successful digital agencies apart? What do successful companies have in common? Our guest is a CRO with valuable insight into how high-performance agencies differentiate themselves from the rest. Tim Condon, Chief Revenue Officer of Clutch, offers discusses the differences between high and low-performing agencies and shares ke...
He Sold for $1.1 BILLION by Solving Problems
Переглядів 16221 годину тому
#digitalagency #agencylife #agency He Sold for $1.1 BILLION by Solving Problems What would you do if you sold your agency tomorrow? In this insightful conversation, Uri Levine, co-founder of Waze, sheds light on post-acquisition entrepreneurship, emphasizing the importance of meaningful problem-solving in startup success. He reflects on his experiences and entrepreneur advice, including key les...
MOST New Hires FAIL Because of This CRUCIAL Step
Переглядів 49День тому
#hiring #humanresources #agency MOST New Hires FAIL Because of This CRUCIAL Step Does your onboarding process set new hires up for success from day one? In this enlightening discussion, Noel Andrews, CEO of JobRack, emphasizes the critical role of the onboarding process for new team members' success in agencies. Onboarding employees is an often-overlooked critical part of a robust onboarding pr...
Is it TOO LATE to Start a Podcast? With Smart Passive Income Podcast Host, Pat Flynn
Переглядів 12614 днів тому
#podcast #patflynn #podcastclips Is it TOO LATE to Start a Podcast? With Smart Passive Income Podcast Host, Pat Flynn Are you hesitating to start a podcast because you believe it would only be worthwhile if it garners millions of downloads? @patflynn, the podcasting pioneer behind Smart Passive Income, joins us to discuss the power of pushing boundaries and embracing failure in entrepreneurship...
What it's REALLY Like To SELL an Agency, with Simon Cristal
Переглядів 13214 днів тому
#digitalagency #podcast #agencyowner What it's REALLY Like To SELL your Agency, with Simon Cristal How would prepare yourself for selling your digital agency? It’s a time-consuming process that shouldn’t take your focus away from scaling the agency. The solution? Look for specialized help, as today’s guest did when he realized he knew very little about how to sell an agency. Simon Cristal, foun...
Building Better Leaders Within Your Agency
Переглядів 8921 день тому
#businesstips #podcast #business Building Better Leaders Within Your Agency Have you ever doubted your ability to steer your marketing agency toward greatness? Many agency owners struggle with self-doubt when growing an agency and uncertainty in their ability to lead their business to success. Today's guest, Torey Azure, CEO of Brandcraft Agency, has overcome these internal battles and forged u...
Avoiding Burnout: Learning How to Let Go, with Brendan Chard
Переглядів 6921 день тому
Avoiding Burnout: Learning How to Let Go, with Brendan Chard
Client Retention: How to Reduce Churn, with Khushbu Doshi
Переглядів 131Місяць тому
Client Retention: How to Reduce Churn, with Khushbu Doshi
The Problem with Calling an Agency “Your Baby”
Переглядів 56Місяць тому
The Problem with Calling an Agency “Your Baby”
The #1 MISTAKE All Agency Owners Make When SCALING, And How To AVOID It
Переглядів 177Місяць тому
The #1 MISTAKE All Agency Owners Make When SCALING, And How To AVOID It
ChatGPT is OUT… This is The New #1 AI Tool for Agencies
Переглядів 243Місяць тому
ChatGPT is OUT… This is The New #1 AI Tool for Agencies
Why Focusing on Revenue is a MISTAKE
Переглядів 139Місяць тому
Why Focusing on Revenue is a MISTAKE
Strategy Can SAVE Small Businesses, with Jimmy Newson
Переглядів 55Місяць тому
Strategy Can SAVE Small Businesses, with Jimmy Newson
The CRM Designed SPECIFICALLY for Agencies
Переглядів 9 тис.Місяць тому
The CRM Designed SPECIFICALLY for Agencies
Hiring, Firing, and Finding the Right Employees to Set You Free, with Audra Brehm
Переглядів 43Місяць тому
Hiring, Firing, and Finding the Right Employees to Set You Free, with Audra Brehm
Finding Work/Life Balance, with Agency Owner Audra Brehm
Переглядів 25Місяць тому
Finding Work/Life Balance, with Agency Owner Audra Brehm
How to Manage Being both a Mom and CEO, with Audra Brehm
Переглядів 13Місяць тому
How to Manage Being both a Mom and CEO, with Audra Brehm
Equity Rolls vs. Earn-outs, One of These Will Cost You MILLIONS
Переглядів 54Місяць тому
Equity Rolls vs. Earn-outs, One of These Will Cost You MILLIONS
An Easy Method to Add Value to Your Agency
Переглядів 56Місяць тому
An Easy Method to Add Value to Your Agency
How to Avoid Becoming the Brand, Tips for Becoming a “Sellable” Agency
Переглядів 214Місяць тому
How to Avoid Becoming the Brand, Tips for Becoming a “Sellable” Agency
Agency Integration: How to Succeed after Mergers and Acquisitions
Переглядів 49Місяць тому
Agency Integration: How to Succeed after Mergers and Acquisitions
When to Hire Employees For Your Agency, With Alex Rossman
Переглядів 85Місяць тому
When to Hire Employees For Your Agency, With Alex Rossman
How Alex Rossman 8xed his Agency in 2 Years
Переглядів 120Місяць тому
How Alex Rossman 8xed his Agency in 2 Years
Trust Your Gut: Avoiding Regret in Your Agency
Переглядів 42Місяць тому
Trust Your Gut: Avoiding Regret in Your Agency
Is Direct Mail Dead?
Переглядів 63Місяць тому
Is Direct Mail Dead?
More Important Than Money
Переглядів 302 місяці тому
More Important Than Money
Get Paid More for SEO
Переглядів 712 місяці тому
Get Paid More for SEO
Onboarding Clients: How to Find The Right Prospects
Переглядів 722 місяці тому
Onboarding Clients: How to Find The Right Prospects
Selling an Agency and Starting Over with Jodie Ball
Переглядів 782 місяці тому
Selling an Agency and Starting Over with Jodie Ball

КОМЕНТАРІ

  • @ericmieremet
    @ericmieremet 2 дні тому

    100.000 * $10? A million dollar promo.

  • @stevenreid_youtube
    @stevenreid_youtube 8 днів тому

    Absolutely, ensuring a seamless onboarding process is vital for new hires' success and team's efficiency. Your insights about preparation, ongoing communication, and creating a welcoming environment resonate deeply with building strong teams.

  • @stevenreid_youtube
    @stevenreid_youtube 8 днів тому

    The insights about entrepreneurship, problem-solving, and the importance of failing fast are spot-on! Embracing failure as part of the journey and failing fast to find what works is crucial. Thanks for sharing.

  • @dejam1236
    @dejam1236 14 днів тому

    True tbh FIRST COMMENT

  • @tethron.
    @tethron. 18 днів тому

    Congrats on finally posting a video longer than 4 minutes. Now, this is still only a measly 7 mins but it's an improvement.

  • @robg112
    @robg112 18 днів тому

    A lot of M & A shops popping up.. I've been learning more about this for my exit strategy. Thanks for sharing.

  • @stevenreid_youtube
    @stevenreid_youtube 20 днів тому

    Great to see the focus on empowering team members. It's important to prepare them for challenges, provide advice then trust them to handle diverse experiences and problems. Trust and training is the key to fostering growth and building better leaders within the organization.

  • @stevenreid_youtube
    @stevenreid_youtube 24 дні тому

    Your approach of aligning business with personal values resonates deeply and is essential for sustainable success. Thanks for sharing your journey-it's inspiring!

  • @AgencyAnalytics
    @AgencyAnalytics 28 днів тому

    That sounds like a powerful strategy for overcoming common agency challenges! 💪💰

  • @stevenreid_youtube
    @stevenreid_youtube 29 днів тому

    Understanding why clients churn and addressing their pain points is crucial for business success. Tailoring solutions to meet their specific needs is what leads to satisfied and loyal clients. Great insights on client retention strategies!

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    Your insights on scaling agencies are truly eye-opening. It's not just about acquiring new clients but optimizing existing operations and client relationships. I especially appreciate your focus on efficiency and profitability.

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    Such a heartfelt reflection on the journey of entrepreneurship! It's understandable how we can view our businesses as extensions of ourselves, often referring to them as our "babies." The challenges of letting go and trusting others are universal, especially when we've poured so much of our energy and soul into our ventures. Your insights about reaching growth thresholds and the importance of asking the right questions for scalability are incredibly valuable. Thanks for sharing these personal experiences and insights.

  • @lymankinney3467
    @lymankinney3467 Місяць тому

    *Promo SM* 🙄

  • @kerryabear
    @kerryabear Місяць тому

    There is also diminishing returns. I’ll write an email, gave Chat GPT edit it, and then I’ll edit it. But if you have Chat GPT continue editing it it gets worse.

  • @DesertScorpionKSA
    @DesertScorpionKSA Місяць тому

    Icky? I can see this guy is a deep thinker.

  • @shanerooney7288
    @shanerooney7288 Місяць тому

    Inbreeding. 😂 Same thing is happening with image generation. AI uses images found on the web. But more and more images on the web are AI generated. The AI learn the bad habits of other AI, perpetuating the problem.

  • @russdoesstuff
    @russdoesstuff Місяць тому

    AI is good for some things, not most thing. He is correct, It's not difficult to read an email written by ChatGPT.... I stopped riding my emails with it.

  • @oriehi_raphael_paul
    @oriehi_raphael_paul Місяць тому

    It's going down... for now.

  • @kcgmdusa
    @kcgmdusa Місяць тому

    Frank Kern failed?

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    Wonderful discussion about AI tools and their performance and how they can assist businesses! It's important for businesses to keep up with these advancements to boost productivity.

  • @wolfxdigital8559
    @wolfxdigital8559 Місяць тому

    Hey Jason I love your content but why does your video qualities are so low? I think its a youtube problem...

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    The discussion about shifting focus from revenue to profit strategies during rapid growth is spot on. It's crucial for leaders to have a clear understanding of financial management and team alignment to sustain success. Really insightful conversation!

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    Absolutely agree with the whole conversation. It's crucial to prioritize personal connections and recharge time alongside business commitments.

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    Wow, this is such an important discussion! Small businesses truly are the backbone of our economy, yet many struggle to survive. Keep up the great work in empowering small business owners and entrepreneurs!

  • @Mist097
    @Mist097 Місяць тому

    Hi Jason, great interview!

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    Loved hearing about Steve's journey from graphic designer to CEO and his insights on understanding customer value in design. Can't wait to implement these strategies in our business and explore more about Copper CRM. Thanks for sharing!

  • @leadgenjay
    @leadgenjay Місяць тому

    Fantastic insights on the importance of CRMs for client relationships in agencies. One advanced tactic is to integrate your CRM with marketing automation tools to track client interactions and their engagement with your content, allowing for more personalized follow-ups and offers.

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    Just like avoiding a restaurant after a bad experience, learning from hiring missteps helps refine your team selection process. It's all about finding the right fit and continuously evolving. Cheers to building better teams and businesses!

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    What an inspiring journey! Starting your agency while eight months pregnant takes serious determination. It's fascinating how opportunities sometimes find us when we least expect them. Thanks for sharing your wisdom and experiences-it's incredibly valuable for women navigating similar paths.

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    Absolutely, Todd! The TBR framework you outlined is a fantastic approach for agency owners looking to transform their businesses into valuable assets. By evaluating services based on their teachability, value, and repeatability, agency owners can identify areas for growth and streamline their offerings.

  • @suneliengaard
    @suneliengaard Місяць тому

    Wtf who would put Gary W and Steve Jobs in the same sentence

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    It's clear that careful planning and dedicated focus are key to success in the process. Your experience highlights the importance of having a strategic approach and dedicated personnel for integration. Looking forward to more valuable discussions like this! 🚀

  • @AgencyAnalytics
    @AgencyAnalytics Місяць тому

    Interesting! It's definitely something that would catch people's attention!

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    Absolutely resonate with your insights on strategic growth. Recognizing the limitations of organic growth in the agency space and having an appetite for calculated risk are key elements. The shift from day-to-day operations to an eagle-eyed perspective, envisioning where the company stands in five years, is crucial for sustainable growth. Your success story serves as a valuable blueprint for agencies aspiring to navigate the complexities of scaling.

  • @stevenreid_youtube
    @stevenreid_youtube Місяць тому

    What a refreshing take on traditional marketing methods. It's fascinating to hear about the creative possibilities and the impact of well-designed pieces.

  • @oriehi_raphael_paul
    @oriehi_raphael_paul Місяць тому

    It's very much alive for DTC brands

  • @AgencyAnalytics
    @AgencyAnalytics 2 місяці тому

    So important to break down the numbers to understand your business!!

  • @alexbastidadiez
    @alexbastidadiez 2 місяці тому

    Where are the full podcasts Of these clips?

    • @Jasonswenk
      @Jasonswenk 2 місяці тому

      Link is on our site and in the description for the full episode

  • @NicoleOsborneWunderstars
    @NicoleOsborneWunderstars 2 місяці тому

    Super fascinating story.

  • @NicoleOsborneWunderstars
    @NicoleOsborneWunderstars 2 місяці тому

    hahahha Mr and Mrs Know It All, you find them everywhere 🙈 Setting out community values upfront attracts your tribe, so true!

  • @thesyndicateg6975
    @thesyndicateg6975 2 місяці тому

    YAP

  • @SahilSawant-jq2ov
    @SahilSawant-jq2ov 2 місяці тому

    Hey Jason , really nice video ! I was wondering if I could help you with more Quality Editing in your Long & Short videos and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ! Please Lmk what do you think ?

  • @NicoleOsborneWunderstars
    @NicoleOsborneWunderstars 2 місяці тому

    Jason that was the best finding out you like Knight Rider too 🤩 Thanks so much for having me as a guest. I can't wait to discover more agency owners write love letters to their ideal clients on LinkedIn!

  • @SahilSawant-jq2ov
    @SahilSawant-jq2ov 2 місяці тому

    Hey Jason , really nice video! I was wondering if I could help you with more Quality Editing in your videos better than your Editor with good pricing & turnaround time and will also make a highly engaging Thumbnail which will help your video to reach to a wider audience ! Lmk what you think ?

  • @DanielPriestley
    @DanielPriestley 2 місяці тому

    Real talk

  • @chefbrian26
    @chefbrian26 2 місяці тому

    Where’s the full episode?

    • @Jasonswenk
      @Jasonswenk 2 місяці тому

      Check out the full episode here: www.agencymastery360.com/podcast/world-authority-google-ads

  • @AcesizOfficial
    @AcesizOfficial 2 місяці тому

    🔥🔥🔥

  • @TribesMovement
    @TribesMovement 2 місяці тому

    EXACTLY. I like that